For Kin Kin, a kidswear brand rooted in the everyday magic of childhood, I set out to create an identity that speaks to children while still resonating with design-minded adults. The brand direction is playful yet timeless, anchored by a custom logotype whose star-shaped i-dots add a subtle sprinkle of wonder and character.
Every element — from the T-shirt illustrations and core branding to printables, packaging, and the soon-to-launch website — was crafted to capture the joy, curiosity, and effortless cool that define the world of Kin Kin. The result is a visual universe that feels modern, heartfelt, and full of imagination.