Lather
LATHER is a contemporary bodycare brand rooted in self-expression, ritual, and sensuality. Designed for women who move with intention, LATHER turns everyday care into an experience - bold, tactile, and unapologetically feminine. The brand reclaims softness as power, celebrating beauty not just as appearance, but as feeling.
Brand Identity & packaging
The visual identity draws inspiration from 90s beauty culture and the organic curves of the female form. The custom wordmark balances strength with fluidity, while the color palette blends rich purples, earthy pastels, and vibrant orange for a look that’s both confident and emotive.
From strategic branding and packaging to print assets and social templates, the full system was designed to translate seamlessly across physical and digital spaces. The result is a brand that feels intimate, collectible, and instantly recognizable — bold enough for the feed, refined enough for the shelf.
ABOUT THE DESIGN
